Positioning brands for growth.

For Brands Built to Lead

Helping brands increase clarity, recognition, and market performance

Positioning brands for growth.

For Brands Built to Lead

Helping brands increase clarity, recognition, and market performance

Start project

Ready to Raise the Bar?

Over 100 design projects created for top brands including

Growth-Led Branding

Intentional Branding, Exceptional Execution

Strategic Branding and Creative Direction for Growth-Led Businesses. A high-calibre creative partner, trusted by scaling brands across Australia and the US, offering end-to-end brand execution with award-winning visual standards in photography and elevated design precision.

About

Natasha Brady, brand strategist and creative director, reading Paul Rand's Thoughts on Design, Telling Designs Perth Western Australia

0+

0+

Years of industry experience shaped through a decade of strategic brand work.

0+

0+

Years of industry experience shaped through a decade of strategic brand work.

0%

0%

Consistent branding across touchpoints drives average 23% revenue growth within 18 months.

0+

0+

Brands and startups that trusted us to shape their identity

0+

0+

Brands and startups that trusted us to shape their identity

0+

0+

Brand photoshoots crafted to elevate identity, clarity, and market presence.

0+

0+

Brand photoshoots crafted to elevate identity, clarity, and market presence.

Waterline brand logo

“Friendly, professional, and deeply invested. Telling Designs made our vision feel seen.

“Friendly, professional, and deeply invested. Telling Designs made our vision feel seen.

“Friendly, professional, and deeply invested. Telling Designs made our vision feel seen.

Matthew Haggerty, Co-Owner Natural Intelligence Farming

Matthew Haggerty

Co-Owner Natural Intelligence Farming

Macro of iridescent purple soap bubbles—dewy, textured beauty-foam cluster on a transparent background.

Selected Brand Work

Featured Work

Founder of Telling Designs. I lead every project with a strategic lens, creative precision, and a focus on long-term brand growth. Each identity is crafted to perform — visually, commercially, and across every touchpoint.

Selected Brand Work

Featured Work

Founder of Telling Designs. I lead every project with a strategic lens, creative precision, and a focus on long-term brand growth. Each identity is crafted to perform — visually, commercially, and across every touchpoint.

Identity Architect Strategic, Brand Designer & Creative Director

Strategic Brand Designer & Creative Director

Identity Architect

Identity Architect Strategic, Brand Designer & Creative Director

Strategic Brand Designer & Creative Director

Identity Architect

Identity Architect Strategic, Brand Designer & Creative Director

Strategic Brand Designer & Creative Director

Identity Architect

See all works

See all works

Natural Intelligence Farming

3 months

Natural Intelligence Farming

3 months

Brand identity design for EatEasy Dietetics, dietitian branding project, Telling Designs Perth

Eat Easy Dietetics

6 Weeks

Brand identity design for EatEasy Dietetics, dietitian branding project, Telling Designs Perth

Eat Easy Dietetics

6 Weeks

Strategic brand photography and identity for Fridgy, ongoing brand partnership, Telling Designs Perth

Fridgy

Ongoing Partnership

Strategic brand photography and identity for Fridgy, ongoing brand partnership, Telling Designs Perth

Fridgy

Ongoing Partnership

Luxury brand identity and logo design for Denmark Chocolate Company, Telling Designs Perth

Denmark Chocolate Company

10 Weeks and Ongoing Services

Luxury brand identity and logo design for Denmark Chocolate Company, Telling Designs Perth

Denmark Chocolate Company

10 Weeks and Ongoing Services

Brand identity and packaging design for Island Gypsy destination store, Rottnest Island, Telling Designs Perth

Island Gypsy — Branding a Destination Store on Rottnest Island

8 weeks

Brand identity and packaging design for Island Gypsy destination store, Rottnest Island, Telling Designs Perth

Island Gypsy — Branding a Destination Store on Rottnest Island

8 weeks

Newman Community Centre rebrand applied to signage, merchandise, and digital assets for real-world community impact

Newman Community Centre Rebrand — Identity & Mission‑Driven Visual System

8 weeks

Newman Community Centre rebrand applied to signage, merchandise, and digital assets for real-world community impact

Newman Community Centre Rebrand — Identity & Mission‑Driven Visual System

8 weeks

Strategic Brand Growth. Not Just Design Output

Building brands that are strategic, defensible, and prepared for sustainable growth in competitive markets.

Responsive Brand Systems

Brand Systems Engineered for Conversion

Strategic branding should do more than look refined. I develop identity systems that adapt seamlessly across every channel, ensuring cohesion at scale. From packaging and digital to campaigns and content, every element is designed to reinforce recognition and drive measurable outcomes.

These systems eliminate inconsistencies, reduce internal friction, and enable efficient rollout across all brand touchpoints. Your brand becomes more than visual — it becomes operationally effective.

Strategic branding should do more than look refined. I develop identity systems that adapt seamlessly across every channel, ensuring cohesion at scale. From packaging and digital to campaigns and content, every element is designed to reinforce recognition and drive measurable outcomes.

These systems eliminate inconsistencies, reduce internal friction, and enable efficient rollout across all brand touchpoints. Your brand becomes more than visual — it becomes operationally effective.

High Performance

Branding Designed to Perform

This is branding with intention. Every asset is crafted to enhance clarity, establish authority, and increase engagement across high-value channels. The work supports marketing, reinforces positioning, and improves conversion where it counts.

Clients see elevated perception, stronger brand trust, and commercially aligned outcomes. The result is branding that earns attention, performs under pressure, and supports long-term business growth.

This is branding with intention. Every asset is crafted to enhance clarity, establish authority, and increase engagement across high-value channels. The work supports marketing, reinforces positioning, and improves conversion where it counts.

Clients see elevated perception, stronger brand trust, and commercially aligned outcomes. The result is branding that earns attention, performs under pressure, and supports long-term business growth.

Brand Authority

Clear steps for growing brands

Natasha Brady brand strategist working on strategic brand positioning, Telling Designs Perth Western Australia

01

Strategic Brand Positioning

Growth starts with clarity. Together, we define exactly who you're targeting, what they value, and how your brand can meet them with precision. We identify your competitive landscape, sharpen your point of difference, and build a brand position that is both defensible and differentiated.

Positioning with Precision

Start with Strategic Clarity

Brand Intelligence First

Natasha Brady brand strategist working on strategic brand positioning, Telling Designs Perth Western Australia

01

Strategic Brand Positioning

Growth starts with clarity. Together, we define exactly who you're targeting, what they value, and how your brand can meet them with precision. We identify your competitive landscape, sharpen your point of difference, and build a brand position that is both defensible and differentiated.

Positioning with Precision

Start with Strategic Clarity

Brand Intelligence First

Natasha Brady brand strategist working on strategic brand positioning, Telling Designs Perth Western Australia

01

Strategic Brand Positioning

Growth starts with clarity. Together, we define exactly who you're targeting, what they value, and how your brand can meet them with precision. We identify your competitive landscape, sharpen your point of difference, and build a brand position that is both defensible and differentiated.

Positioning with Precision

Start with Strategic Clarity

Brand Intelligence First

Natasha Brady reviewing visual identity and colour palette, brand identity design process, Telling Designs Perth

02

Visual Identity Creation

With strategy in place, the next phase is building a distinct visual identity system. Every element is intentional, from logo and typography to colour, form, and layout. Each decision reflects the brand's purpose, personality, and position in the market.

Brand identity

Colour palette

Visual Precision

Natasha Brady reviewing visual identity and colour palette, brand identity design process, Telling Designs Perth

02

Visual Identity Creation

With strategy in place, the next phase is building a distinct visual identity system. Every element is intentional, from logo and typography to colour, form, and layout. Each decision reflects the brand's purpose, personality, and position in the market.

Brand identity

Colour palette

Visual Precision

Natasha Brady reviewing visual identity and colour palette, brand identity design process, Telling Designs Perth

02

Visual Identity Creation

With strategy in place, the next phase is building a distinct visual identity system. Every element is intentional, from logo and typography to colour, form, and layout. Each decision reflects the brand's purpose, personality, and position in the market.

Brand identity

Colour palette

Visual Precision

Natasha Brady planning brand rollout and execution at mood board, strategic brand designer Perth, Telling Designs

03

Brand Rollout / Execution

Once the identity system is complete, it is applied across every key brand touchpoint. This includes packaging, marketing collateral, digital assets, photography, and content. Every output is shaped to ensure consistency, clarity, and impact.

Campaign strategy

Social media

Email marketing

Natasha Brady planning brand rollout and execution at mood board, strategic brand designer Perth, Telling Designs

03

Brand Rollout / Execution

Once the identity system is complete, it is applied across every key brand touchpoint. This includes packaging, marketing collateral, digital assets, photography, and content. Every output is shaped to ensure consistency, clarity, and impact.

Campaign strategy

Social media

Email marketing

Natasha Brady planning brand rollout and execution at mood board, strategic brand designer Perth, Telling Designs

03

Brand Rollout / Execution

Once the identity system is complete, it is applied across every key brand touchpoint. This includes packaging, marketing collateral, digital assets, photography, and content. Every output is shaped to ensure consistency, clarity, and impact.

Campaign strategy

Social media

Email marketing

Natasha Brady working on ongoing brand partnership and stewardship, strategic brand practice Perth, Telling Designs

04

Ongoing Partnership and Brand Stewardship

After launch, I continue to support brands as they grow. This includes ongoing creative direction, brand consistency, new touchpoint development, and content production.

Branded Content with Intent

Creative Partnership for Growth

Award-Winning Visual Standards

Natasha Brady working on ongoing brand partnership and stewardship, strategic brand practice Perth, Telling Designs

04

Ongoing Partnership and Brand Stewardship

After launch, I continue to support brands as they grow. This includes ongoing creative direction, brand consistency, new touchpoint development, and content production.

Branded Content with Intent

Creative Partnership for Growth

Award-Winning Visual Standards

Natasha Brady working on ongoing brand partnership and stewardship, strategic brand practice Perth, Telling Designs

04

Ongoing Partnership and Brand Stewardship

After launch, I continue to support brands as they grow. This includes ongoing creative direction, brand consistency, new touchpoint development, and content production.

Branded Content with Intent

Creative Partnership for Growth

Award-Winning Visual Standards

Built on Strategy

Branding Impact

“My advice to other business owners is this: if your heart and your gut are telling you it’s time to do it, then do it. Rebranding was one of the best decisions we’ve made as a business — and we absolutely needed to do it.” Daniel Finch Director, Finmec

Built on Strategy

Branding Impact

“My advice to other business owners is this: if your heart and your gut are telling you it’s time to do it, then do it. Rebranding was one of the best decisions we’ve made as a business — and we absolutely needed to do it.” Daniel Finch Director, Finmec

Performance-Led

Investment & ROI

This is high-performance branding, built for clarity, longevity, and growth. Every project is tailored to your business goals, brand maturity, and the scale of your rollout. Whether it's foundational strategy and identity, full visual systems, photography, or long-term support, the work is scoped with precision.

Performance-Led

Investment & ROI

This is high-performance branding, built for clarity, longevity, and growth. Every project is tailored to your business goals, brand maturity, and the scale of your rollout. Whether it's foundational strategy and identity, full visual systems, photography, or long-term support, the work is scoped with precision.

Natasha Brady reviewing brand identity and colour systems, strategic brand positioning Perth, Telling Designs

Popular

Brand Identity & Positioning

Strategic brand identity is the foundation of every successful business. Each project includes positioning, identity systems, and design assets designed to scale across every touchpoint.

Every project is tailored to the client, the stage of growth, and the intended outcomes. I do not work to fixed packages. Instead, each engagement is scoped based on what will deliver the strongest long-term return.

Visual & Verbal Systems

Consistency Across Every Touchpoint

Strategic Deep Work

A Brand Built to Scale

Start with Discovery Call

Natasha Brady commercial brand photographer, award-winning brand photography Perth Western Australia, Telling Designs

Popular

Brand photography tailored
to your identity

Award-winning photography is available as a standalone engagement or integrated into brand projects. Every shoot is art-directed, styled, and delivered with commercial intent. The goal is to elevate product, packaging, and marketing through refined, on-brand imagery. Photography projects are scoped individually based on the number of deliverables, production level, and timeline.

Tailored Strategic Direction

Client-Led Creative Briefing

Award-Level Visual Execution

Brand-aligned

Collaborate

FAQ

Answers to the questions we hear most often.

FAQ

Answers to the questions we hear most often.

What kind of businesses do you work with?

What does a branding project include?

What is the investment?

How long does a full project take?

Do you offer ongoing support after launch?

How is this different from working with an agency?

The right tools do more than save time.

The right tools do more than save time.

The right tools do more than save time.

They create clarity, structure, momentum, and room for better decision-making. I’ve pulled together 10 of the tools I genuinely use inside Telling Designs to support workflow, communication, organisation, and business growth, including AI tools I’ve personally stress-tested for real business support and accuracy.

Top 10 Business Tools for Growth, Workflow & Structure

Top 10 Business Tools for Growth, Workflow & Structure

Free Download

Blog

Telling Designs: Insider

Education-led. Strategy-first. Made for those who want to learn. Explore real brand journeys, strategic thinking, and design clarity — all shaped through lived experience and long-term growth. This is where insight meets execution and the behind-the-scenes becomes part of the story.

Blog

Telling Designs: Insider

Education-led. Strategy-first. Made for those who want to learn. Explore real brand journeys, strategic thinking, and design clarity — all shaped through lived experience and long-term growth. This is where insight meets execution and the behind-the-scenes becomes part of the story.

Blog

Telling Designs: Insider

Education-led. Strategy-first. Made for those who want to learn. Explore real brand journeys, strategic thinking, and design clarity — all shaped through lived experience and long-term growth. This is where insight meets execution and the behind-the-scenes becomes part of the story.

See all articles

Woman standing in field, brand strategy article by Natasha Brady, Telling Designs Perth

Apr 30, 2026

The Cost of Staying vs The Cost of Leaving

Woman standing in field, brand strategy article by Natasha Brady, Telling Designs Perth

Apr 30, 2026

The Cost of Staying vs The Cost of Leaving

Natasha Brady brand strategist portrait, brand foundations article, Telling Designs Perth

Aug 5, 2025

Your Brand Foundations Matter More Than the Room You’re In

Natasha Brady brand strategist portrait, brand foundations article, Telling Designs Perth

Aug 5, 2025

Your Brand Foundations Matter More Than the Room You’re In

Brand identity and strategy editorial, branding article by Natasha Brady, Telling Designs Perth

Nov 20, 2024

The Power of Branding: Building a Forward-Thinking, Consistent Identity

Brand identity and strategy editorial, branding article by Natasha Brady, Telling Designs Perth

Nov 20, 2024

The Power of Branding: Building a Forward-Thinking, Consistent Identity

Free 15-min intro call

Ready to position your brand for what’s next?

Partner with a brand consultant who sees the bigger picture

Contact