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Positioning brands for growth.

For Brands Built to Lead

Helping brands increase clarity, recognition, and market performance

Positioning brands for growth.

For Brands Built to Lead

Helping brands increase clarity, recognition, and market performance

Positioning brands for growth.

For Brands Built to Lead

Helping brands increase clarity, recognition, and market performance

Start project

Ready to Raise the Bar?

Over 100 design projects created for top brands including

Over 100 design projects created for top brands including

Growth-Led Branding

Intentional Branding, Exceptional Execution

Strategic Branding and Creative Direction for Growth-Led Businesses. A high-calibre creative partner, trusted by scaling brands across Australia and the US, offering end-to-end brand execution with award-winning visual standards in photography and elevated design precision.

About

Close-up of two smiling friends with freckles, bright makeup, on a light blue background—joyful, inclusive brand portrait.

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Years of industry experience shaped through a decade of strategic brand work.

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Years of industry experience shaped through a decade of strategic brand work.

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Consistent branding across touchpoints drives average 23% revenue growth within 18 months.

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Brands and startups that trusted us to shape their identity

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Brands and startups that trusted us to shape their identity

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Brand photoshoots crafted to elevate identity, clarity, and market presence.

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Brand photoshoots crafted to elevate identity, clarity, and market presence.

Waterline brand logo

“Friendly, professional, and deeply invested. Telling Designs made our vision feel seen.

Close-up portrait of a freckled woman with soft pink hair and star earring, natural light, white tank top.

Matthew Haggerty

Co-Owner Natural Intelligence Farming

Macro of iridescent purple soap bubbles—dewy, textured beauty-foam cluster on a transparent background.

Selected Brand Work

Featured Work

Founder of Telling Designs. I lead every project with a strategic lens, creative precision, and a focus on long-term brand growth. Each identity is crafted to perform — visually, commercially, and across every touchpoint.

Selected Brand Work

Featured Work

Founder of Telling Designs. I lead every project with a strategic lens, creative precision, and a focus on long-term brand growth. Each identity is crafted to perform — visually, commercially, and across every touchpoint.

Identity Architect

Strategic Brand Designer & Creative Director

Casual studio portrait of a bearded man with curly hair in a white shirt, arms crossed, on a light gray background.

Identity Architect

Strategic Brand Designer & Creative Director

Casual studio portrait of a bearded man with curly hair in a white shirt, arms crossed, on a light gray background.

Identity Architect

Strategic Brand Designer & Creative Director

Casual studio portrait of a bearded man with curly hair in a white shirt, arms crossed, on a light gray background.

See all works

See all works

dietitian branding qld

Eat Easy Dietetics

6 Weeks

dietitian branding qld

Eat Easy Dietetics

6 Weeks

Minimal plant cutting with exposed roots in a clear glass bowl vase filled with water on a white background.

Fridgy

Ongoing Partnership

Minimal plant cutting with exposed roots in a clear glass bowl vase filled with water on a white background.

Fridgy

Ongoing Partnership

Luxury logo mark used across social media and merchandise for chocolate business

Denmark Chocolate Company

10 Weeks and Ongoing Services

Luxury logo mark used across social media and merchandise for chocolate business

Denmark Chocolate Company

10 Weeks and Ongoing Services

Branding a Destination Store on Rottnest Island

Island Gypsy — Branding a Destination Store on Rottnest Island

8 weeks

Branding a Destination Store on Rottnest Island

Island Gypsy — Branding a Destination Store on Rottnest Island

8 weeks

Newman Community Centre rebrand applied to signage, merchandise, and digital assets for real-world community impact

Newman Community Centre Rebrand — Identity & Mission‑Driven Visual System

8 weeks

Newman Community Centre rebrand applied to signage, merchandise, and digital assets for real-world community impact

Newman Community Centre Rebrand — Identity & Mission‑Driven Visual System

8 weeks

Top-down view of a bowl of white foaming cleanser with airy bubbles on a minimal surface.

Rebrand and Ongoing Creative Partnership with Finmec

Ongoing

Top-down view of a bowl of white foaming cleanser with airy bubbles on a minimal surface.

Rebrand and Ongoing Creative Partnership with Finmec

Ongoing

Strategic Brand Growth. Not Just Design Output

Building brands that are strategic, defensible, and prepared for sustainable growth in competitive markets.

Responsive Brand Systems

Brand Systems Engineered for Conversion

Strategic branding should do more than look refined. I develop identity systems that adapt seamlessly across every channel, ensuring cohesion at scale. From packaging and digital to campaigns and content, every element is designed to reinforce recognition and drive measurable outcomes.

These systems eliminate inconsistencies, reduce internal friction, and enable efficient rollout across all brand touchpoints. Your brand becomes more than visual — it becomes operationally effective.

Strategic branding should do more than look refined. I develop identity systems that adapt seamlessly across every channel, ensuring cohesion at scale. From packaging and digital to campaigns and content, every element is designed to reinforce recognition and drive measurable outcomes.

These systems eliminate inconsistencies, reduce internal friction, and enable efficient rollout across all brand touchpoints. Your brand becomes more than visual — it becomes operationally effective.

High Performance

Branding Designed to Perform

This is branding with intention. Every asset is crafted to enhance clarity, establish authority, and increase engagement across high-value channels. The work supports marketing, reinforces positioning, and improves conversion where it counts.

Clients see elevated perception, stronger brand trust, and commercially aligned outcomes. The result is branding that earns attention, performs under pressure, and supports long-term business growth.

This is branding with intention. Every asset is crafted to enhance clarity, establish authority, and increase engagement across high-value channels. The work supports marketing, reinforces positioning, and improves conversion where it counts.

Clients see elevated perception, stronger brand trust, and commercially aligned outcomes. The result is branding that earns attention, performs under pressure, and supports long-term business growth.

Brand Authority

Clear steps for growing brands

Chrome gradient cube with rounded edges on a white background—minimal 3D object for modern product design.

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Strategic Brand Positioning

Growth starts with clarity. Together, we define exactly who you're targeting, what they value, and how your brand can meet them with precision. We identify your competitive landscape, sharpen your point of difference, and build a brand position that is both defensible and differentiated.

Positioning with Precision

Start with Strategic Clarity

Brand Intelligence First

Chrome gradient cube with rounded edges on a white background—minimal 3D object for modern product design.

01

Strategic Brand Positioning

Growth starts with clarity. Together, we define exactly who you're targeting, what they value, and how your brand can meet them with precision. We identify your competitive landscape, sharpen your point of difference, and build a brand position that is both defensible and differentiated.

Positioning with Precision

Start with Strategic Clarity

Brand Intelligence First

Chrome gradient cube with rounded edges on a white background—minimal 3D object for modern product design.

01

Strategic Brand Positioning

Growth starts with clarity. Together, we define exactly who you're targeting, what they value, and how your brand can meet them with precision. We identify your competitive landscape, sharpen your point of difference, and build a brand position that is both defensible and differentiated.

Positioning with Precision

Start with Strategic Clarity

Brand Intelligence First

Macro of clear effervescent bubbles in water on a soft gray background—sparkling, minimal texture for clean skincare aesthetic.

02

Visual Identity Creation

With strategy in place, the next phase is building a distinct visual identity system. Every element is intentional, from logo and typography to colour, form, and layout. Each decision reflects the brand's purpose, personality, and position in the market.

Brand identity

Colour palette

Visual Precision

Macro of clear effervescent bubbles in water on a soft gray background—sparkling, minimal texture for clean skincare aesthetic.

02

Visual Identity Creation

With strategy in place, the next phase is building a distinct visual identity system. Every element is intentional, from logo and typography to colour, form, and layout. Each decision reflects the brand's purpose, personality, and position in the market.

Brand identity

Colour palette

Visual Precision

Macro of clear effervescent bubbles in water on a soft gray background—sparkling, minimal texture for clean skincare aesthetic.

02

Visual Identity Creation

With strategy in place, the next phase is building a distinct visual identity system. Every element is intentional, from logo and typography to colour, form, and layout. Each decision reflects the brand's purpose, personality, and position in the market.

Brand identity

Colour palette

Visual Precision

Abstract glitter resin sculpture resembling clustered bubbles on white background—minimal, modern art object.

03

Brand Rollout / Execution

Once the identity system is complete, it is applied across every key brand touchpoint. This includes packaging, marketing collateral, digital assets, photography, and content. Every output is shaped to ensure consistency, clarity, and impact.

Campaign strategy

Social media

Email marketing

Abstract glitter resin sculpture resembling clustered bubbles on white background—minimal, modern art object.

03

Brand Rollout / Execution

Once the identity system is complete, it is applied across every key brand touchpoint. This includes packaging, marketing collateral, digital assets, photography, and content. Every output is shaped to ensure consistency, clarity, and impact.

Campaign strategy

Social media

Email marketing

Abstract glitter resin sculpture resembling clustered bubbles on white background—minimal, modern art object.

03

Brand Rollout / Execution

Once the identity system is complete, it is applied across every key brand touchpoint. This includes packaging, marketing collateral, digital assets, photography, and content. Every output is shaped to ensure consistency, clarity, and impact.

Campaign strategy

Social media

Email marketing

Minimalist brushed-steel chair in a white corner studio—industrial, brutalist modern furniture.

04

Ongoing Partnership and Brand Stewardship

After launch, I continue to support brands as they grow. This includes ongoing creative direction, brand consistency, new touchpoint development, and content production.

Branded Content with Intent

Creative Partnership for Growth

Award-Winning Visual Standards

Minimalist brushed-steel chair in a white corner studio—industrial, brutalist modern furniture.

04

Ongoing Partnership and Brand Stewardship

After launch, I continue to support brands as they grow. This includes ongoing creative direction, brand consistency, new touchpoint development, and content production.

Branded Content with Intent

Creative Partnership for Growth

Award-Winning Visual Standards

Minimalist brushed-steel chair in a white corner studio—industrial, brutalist modern furniture.

04

Ongoing Partnership and Brand Stewardship

After launch, I continue to support brands as they grow. This includes ongoing creative direction, brand consistency, new touchpoint development, and content production.

Branded Content with Intent

Creative Partnership for Growth

Award-Winning Visual Standards

Built on Strategy

Branding Impact

“My advice to other business owners is this: if your heart and your gut are telling you it’s time to do it, then do it. Rebranding was one of the best decisions we’ve made as a business — and we absolutely needed to do it.” Daniel Finch Director, Finmec

Built on Strategy

Branding Impact

“My advice to other business owners is this: if your heart and your gut are telling you it’s time to do it, then do it. Rebranding was one of the best decisions we’ve made as a business — and we absolutely needed to do it.” Daniel Finch Director, Finmec

  • Natasha from Telling Designs has been helping my business (Fridgy) from the start. She has designed my brochures and product packaging as well as taken professional photos of my products for my website. Her vision is amazing as she always seems to be able to put my words into an outstanding design. I could not recommend Natasha and her company more highly.

    Close-up portrait of a freckled woman with soft pink hair and star earring, natural light, white tank top.

    Daniel McCormack

    Founder of Fridgy

  • Natasha is fantastic to work with. Her ability to understand the requirements of our organisation and work with us to build a strong brand presence was great. She took everything we gave her and executed it perfectly.

    Portrait of a young man with wavy dark hair and a trimmed beard in a white sweater, soft light on a neutral background.

    Peta Baer

    CEO - Newman Community Centre

  • Natasha was amazing to work with! She’s super professional, really knows her stuff, and kept me in the loop the whole way through. The branding and website turned out even better than I imagined, and the process felt easy thanks to her clear communication. Highly recommend!

    Editorial portrait of a young man with wavy hair in a knit sweater, looking over his shoulder in soft light.

    Kristy Casson

    Founder - Bijou Modular Homes

  • Telling Designs supported us every step of the way. Natasha guided us through the logo development, the overall branding, and the rollout strategy. She also gave us valuable advice on how to communicate the change to our team, our family, and our customers. Looking back now, the entire process was incredibly positive. In fact, I wish we had done it years earlier.

    Blonde woman in a black long-sleeve and apron, arms crossed—minimalist studio portrait on a beige background.

    Daniel Finch

    Director

  • Tash at Telling Designs was an absolute delight to work with! She went out of her way to get to know us and what our company stands for by coming out to our farm which meant a lot to us. Tash was able to fully captivate our companies values in her work and we couldn't be happier with the results!

    Close-up portrait of a blonde woman in translucent pink glasses and a white shirt on a soft blue background.

    Matthew Haggerty

    Part Owner

Perfomance-Led

Investment & ROI

This is high-performance branding, built for clarity, longevity, and growth. Every project is tailored to your business goals, brand maturity, and the scale of your rollout. Whether it's foundational strategy and identity, full visual systems, photography, or long-term support, the work is scoped with precision.

Perfomance-Led

Investment & ROI

This is high-performance branding, built for clarity, longevity, and growth. Every project is tailored to your business goals, brand maturity, and the scale of your rollout. Whether it's foundational strategy and identity, full visual systems, photography, or long-term support, the work is scoped with precision.

Popular

Brand Identity & Positioning

Strategic brand identity is the foundation of every successful business. Each project includes positioning, identity systems, and design assets designed to scale across every touchpoint.

Every project is tailored to the client, the stage of growth, and the intended outcomes. I do not work to fixed packages. Instead, each engagement is scoped based on what will deliver the strongest long-term return.

Visual & Verbal Systems

Consistency Across Every Touchpoint

Strategic Deep Work

A Brand Built to Scale

Start with Discovery Call

Popular

Brand photography tailored
to your identity

Award-winning photography is available as a standalone engagement or integrated into brand projects. Every shoot is art-directed, styled, and delivered with commercial intent. The goal is to elevate product, packaging, and marketing through refined, on-brand imagery. Photography projects are scoped individually based on the number of deliverables, production level, and timeline.

Tailored Strategic Direction

Client-Led Creative Briefing

Award-Level Visual Execution

Brand-aligned

Collaborate

FAQ

Answers to the questions we hear most often.

FAQ

Answers to the questions we hear most often.

What kind of businesses do you work with?

I work with founders and teams who are ready to elevate. Typically, that means established businesses preparing to scale or reposition. I also welcome startups with strong vision and commitment to building a brand that lasts.

What does a branding project include?

Each project is custom-built around your goals, but typically includes brand strategy, logo and identity system, typography, colour, visual direction, and application across digital and print. Photography and content creation are also available to ensure consistency across every touchpoint.

What is the investment?

Brand projects typically starts from $5000 and up. This reflects the depth of strategic work, the calibre of execution, and the long-term value created. Each engagement is scoped carefully to match the complexity and goals of your business.

How long does a full project take?

Most branding projects take 6–10 weeks depending on scope. If photography or rollout assets are included, we plan for 10–14 weeks. I only take on a limited number of clients at a time to ensure full focus and high-quality delivery.

Do you offer ongoing support after launch?

Yes. I offer retainer partnerships for ongoing brand direction, seasonal photography, content support, and creative consulting. This ensures your brand remains aligned, consistent, and responsive to growth.

How is this different from working with an agency?

You work directly with me. No juniors, no handovers. Strategy and execution are integrated from day one. This means deeper understanding, clearer creative decisions, and a brand that reflects who you are — not just what you sell.

Blog

Telling Designs: Insider

Education-led. Strategy-first. Made for those who want to learn. Explore real brand journeys, strategic thinking, and design clarity — all shaped through lived experience and long-term growth. This is where insight meets execution and the behind-the-scenes becomes part of the story.

Blog

Telling Designs: Insider

Education-led. Strategy-first. Made for those who want to learn. Explore real brand journeys, strategic thinking, and design clarity — all shaped through lived experience and long-term growth. This is where insight meets execution and the behind-the-scenes becomes part of the story.

Blog

Telling Designs: Insider

Education-led. Strategy-first. Made for those who want to learn. Explore real brand journeys, strategic thinking, and design clarity — all shaped through lived experience and long-term growth. This is where insight meets execution and the behind-the-scenes becomes part of the story.

See all articles

Aug 5, 2025

Your Brand Foundations Matter More Than the Room You’re In

Aug 5, 2025

Your Brand Foundations Matter More Than the Room You’re In

Nov 20, 2024

The Power of Branding: Building a Forward-Thinking, Consistent Identity

Nov 20, 2024

The Power of Branding: Building a Forward-Thinking, Consistent Identity

10 years anniversary

Aug 12, 2024

A Decade of Telling Designs: A Journey of Growth and Passion

10 years anniversary

Aug 12, 2024

A Decade of Telling Designs: A Journey of Growth and Passion

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