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Fridgy Re-brand
We are all familiar with the phrase “branding” — that is, the method for creating a unique identity for a brand or product. But often we take it for granted; we believe that as long as our colours, logo and fonts are consistent, everything is fine. However, re-branding is an essential aspect of marketing too, and there are many benefits to be obtained from doing it properly.
If you’re starting a business or you have an established business you know that before you can even think about growing it into something bigger and better, you’ve got to get your brand right. But understanding what makes a brand successful is not always easy.
Fridgy is a company that I have had the pleasure of working with on various projects since 2021.
Fridgy has been doing well for years now, however, it is not as well-known outside of its niche market, and this is where I see an opportunity to help Fridgy become even more successful than it already is.
Offering Professional Advise
How was I going to approach a client about needing to re-brand without offending anyone? I simply asked the question – are you happy with your current logo and direction?
Daniel – founder of Fridgy, already knew his future vision, that was the drive behind a re-brand. In fact, Fridgy didn’t really have a professional branding in place at all.
We went into his warehouse together so that he could show me what he wanted from Fridgy—and then we talked about the obstacles he might come across in achieving those goals without a professional branding in place.
Daniel told me he already knew the direction he wanted to go with Fridgy, but that he wouldn’t be able to achieve these goals with the current branding. He’d been thinking a lot about it himself for awhile now, but wasn’t sure how to proceed.
I explained my view as an outsider looking in on this product: that re-branding was necessary for Fridgy’s success; that it would be beneficial for the company’s future growth. Daniel, who is a successful businessman understood the importance of a solid branding.
Before you can even think about growing a business into something bigger and better, you’ve got to get your brand right. But understanding what makes a brand successful is not always easy.
A great brand tells a story
A story that resonates with the target audience and compels them to buy into the product or service. The best brands are also built on honesty and authenticity. They don’t try too hard to be everything to everyone; instead, they focus on their core values and work hard to build a community around them.
But what are some key factors when going through this process? How do you find out who your primary target market will be? Why is your product service so good, and what do they need from it? What’s the story behind why it exists at all? And how do you plan for success in an increasingly crowded marketplace?
Re-branding your business can be a very time-consuming and expensive task. It requires a lot of research, planning, and sometimes even trial and error before you find the right fit.
There are some key factors when going through a re-brand that will greatly increase the odds of success. They include:
Understanding who your primary target market will be. Who will be your primary consumer?
Understanding why? Why is your product service so good and learning how to market that to your primary target consumer. What do they need, why did you start the product/service in the first place? Knowing these key elements early on is critical to a successful branding and a successful business.
But before distinguishing this component it is also important to look at your competing market too. Why? Because this is where we work out a solution to power your niche and separate you from your competitors. One of the biggest problems we solved while working with Fridgy on their branding project.
I take a holistic approach to branding, which means I will consider all elements of your brand—from visual appearance to tone—when developing your identity.
I believe that if you have a clear idea of who your target audience is and what they want, the rest will fall into place.
For Fridgy, having a branding in place will now make all future marketing and content creation easy, clear and meaningful, allowing immeasurable growth!
Your brand is a promise!
It tells the world who you are and what you stand for. Whether people remember words or logos, they will remember your brand if you achieve a relationship with it.
See the complete re-brand project and the before and after here
Also read related topic Does My Business Need To Re-brand Blog Post Here
Download our free best tools for business guide here
Get in touch to chat about your banding and how we can improve things in your business.
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